On what to base your hiring

By Raphaëlle McAngus 4th November 2016

Almost ready to launch your business but stuck on the next step: hiring? If you are wondering on what to base your hiring, these few tips will come on handy and almost make you an expert on questions such as: What qualities to look for or how to negotiate the salary.


First thing you would want to do is make a list of the top qualities you are seeking in a candidate accordingly to their future position in your company. Many researches led us to believe you might want a dynamic person in the selling department to deal with clients, fast people for the administrative part as you will not have time to deal with dead-lines, payrolls etc, or you might need a calm and relaxed person in the after-service department to deal with angry customers.

If we deepen the subject, the top qualities you need to look for are meanly linked to the skills and human contact. The way your candidate analyses a situation is crucial. Your employee will have to be able to deal with a situation. Although, bear in mind there are always new skills to acquire. No one knows everything in one go so you might want to be a little indulgent and seek for his or her potential. Regarding the human contact part, it is difficult to say it is more important than skills but if you have a great employee who is very dedicated to the job, the fact that he or she is abhorrent with the other colleagues might affect your staff’s dynamic… and you do not want your other employees to leave one by one.

On the salary level, you might want to ask how much the candidate is willing to accept and be clear that a salary evolution is always possible later on. Usually, candidates understand the difficulties you may encounter when starting your business and are willing to work for a low salary at first. But you must also acknowledge the professional past of your candidate as it is an indicator of his or her reliability. You should also note whereas your candidate arrives early or late to the appointment. Check the attitude, the way they dress-up and don’t forget to ask as much questions as possible about their previous job; you don’t want any bad surprises.

We often hear that the first impression is the best one but you might want to take a step back and sleep on it. But in any case, you should trust your guts. Trusting yourself in hiring the perfectly capable person to do the job is a must.  Now, you are good to go!

Creating Value

In the previous blogs, we mention competitive advantage and how the main idea is to create value for the customer. Today I want to expand a bit further on creating value and retaining customers.quality-65060_640

Creating value is essential for a successful business. If customers don’t believe that your product is valuable, then why should they invest money into it? It is clear that consumers will buy your product if your consumer surplus is positive, meaning if the customer’s perceived value is greater than or equal to the market price. Continue reading Creating Value

Handling Problems like a Stoic

board-1521348_640On one of the previous blogs we mentioned 5 books that will help you with your business. There was a 6th bonus book on the list, in particular – Meditations, by Marcus Aurelius. Meditations is a compilation of his thoughts and realizations that he seemingly wrote for himself. Essentially, it was the emperor’s diary. He was fond of the Stoic philosophy and although he wasn’t really a philosopher but more of a politician, he attempted to use the Stoic way of thinking to deal with hardships. Continue reading Handling Problems like a Stoic

What is Your Company’s Mission?


When starting a company, it is important not to forget to have an overall mission and vision for the company. Your organization exists to accomplish something, and that something should be clearly stated. You will be surprised how often organizations have bad mission statements or no clear mission at all. Some benefits of having a mission statement include: Continue reading What is Your Company’s Mission?

5 Books to Help with Your Business

Reading is one of the most important things a human being should do, let alone an entrepreneur! kindle-1245899_1280Here is a list of 5 books for businessmen that you should add to your reading list if you have not yet read them. Continue reading 5 Books to Help with Your Business

Business Etiquette and Cultural Differences

Being the heart of Europe, it comes to no surprise that Brussels is very culturally diverse. You can find people of many different nationalities speaking different languages. One of the reasons is because the open border policy within the EU helps foreigners come start businesses in Belgium. In addition, Belgium hosts the headquarters of both the European Commission and NATO.

It comes with a great advantage to be aware of different cultural norms to be able to efficiently deal with customers and clients of other countries. Continue reading Business Etiquette and Cultural Differences

Does Your Business Have a Competitive Advantage?

In one of the previous blogs, we discussed the importance of incorporating Corporate Social Responsibility (CSR) in your company and mentioned that it could be a possible competitive advantage. There can be different types of competitive advantages, but to put simply, it is a way that you can distinguish yourself from your competitors in a positive way that adds additional value to your product.

Ultimately, you want to give your customers a better product and your business more profit. If you don’t have a competitive advantage, then you cannot really stand out as a business. However, if you do have a competitive advantage, you should ask yourself if your competitive advantage is sustainable. Continue reading Does Your Business Have a Competitive Advantage?

The Importance of Company Culture

Is it time for a change in the company culture?

The environment of a company can be described as all of the elements that exist inside and outside the company that has a potential to affect the organization.

There are external and internal forces that influence the functioning of your company. Today, we’ll look at one of the internal factors that is often overlooked when thinking about an organization. In fact, in the 1980s researchers believed it was “the missing link.”


To put simply, organizational culture is just “the way things are around here.” The reason why it gets overlooked is because usually the culture is shaped inadvertently. The way that it is created is there is a pattern of shared basic assumptions that the group learned as it solved problems while trying to adapt to its environment as a whole. Eventually, it worked well enough to be considered valid and taught to new members entering your business. It could be taught through formal training programs, but usually it is shaped informally by telling stories, myths, rituals, and shared beliefs that show the employee “how things are done around here.”
Continue reading The Importance of Company Culture

What is CSR?


Corporate Social Responsibility, often known as CSR, is becoming more and more popular in the business world. For those that are unaware, CSR is about sustaining the ecosystem, being “green”, or just contributing to the benefit of society. However, it does not necessarily mean just an additional cost or a charitable deed. It can be a source of opportunity, innovation and importantly – a competitive advantage.

We live in a world that is connected with global communication. All information is available within a few clicks of a button. With this fact at hand it is obvious that news and information disseminates quickly and we become aware of world problems and facts faster than ever. Everyone is aware of pollution, poverty and world hunger. Continue reading What is CSR?

Apps you absolutely need for your business

Technology is men’s best friend. It facilitates so many aspects of daily life – why not use them to ease your work, too? Only good things will come out of it.

But the choices are endless, and you might feel overwhelmed as to what are the best apps to invest in. Well, don’t worry. Here’s a selection of a few that are really good and, best of all: they are all mostly free. Continue reading Apps you absolutely need for your business