Does Your Business Have a Competitive Advantage?

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In one of the previous blogs, we discussed the importance of incorporating Corporate Social Responsibility (CSR) in your company and mentioned that it could be a possible competitive advantage. There can be different types of competitive advantages, but to put simply, it is a way that you can distinguish yourself from your competitors in a positive way that adds additional value to your product.

Ultimately, you want to give your customers a better product and your business more profit. If you don’t have a competitive advantage, then you cannot really stand out as a business. However, if you do have a competitive advantage, you should ask yourself if your competitive advantage is sustainable. Continue reading Does Your Business Have a Competitive Advantage?

The Importance of Company Culture

Is it time for a change in the company culture?

The environment of a company can be described as all of the elements that exist inside and outside the company that has a potential to affect the organization.

There are external and internal forces that influence the functioning of your company. Today, we’ll look at one of the internal factors that is often overlooked when thinking about an organization. In fact, in the 1980s researchers believed it was “the missing link.”

Culture

To put simply, organizational culture is just “the way things are around here.” The reason why it gets overlooked is because usually the culture is shaped inadvertently. The way that it is created is there is a pattern of shared basic assumptions that the group learned as it solved problems while trying to adapt to its environment as a whole. Eventually, it worked well enough to be considered valid and taught to new members entering your business. It could be taught through formal training programs, but usually it is shaped informally by telling stories, myths, rituals, and shared beliefs that show the employee “how things are done around here.”
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Ten marketing mistakes you should avoid

Marketing is one of the most important parts of your business – it is, in the long run, what will determine whether you are successful or not. Mistakes are more frequent than not, though, especially among small businesses with equally small budgets. But not having a multibillion-dollar campaign does not mean that you are bound to commit major faults; it’s all in the way you administrate your strategy.

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New Belgian VAT regulation in 2013 : read carefully !

No worries, VAT doesn’t increase !

However, the Belgian government has recently introduced a new red-tape which will complicate administrative tasks of profit companies wishing to deduct their VAT from their professional acquisitions.

VAT (Value Added Tax), is a European tax affecting consumers. When a consumer purchases goods on European soil that person is entitled to paying VAT (21% in Belgium). Businesses and freelancers operating on a B2B modality are usually exempt from paying it, as long as their purchased goods are intended for the sole purpose of their professional activities.

Continue reading New Belgian VAT regulation in 2013 : read carefully !