What is Your Company’s Mission?

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When starting a company, it is important not to forget to have an overall mission and vision for the company. Your organization exists to accomplish something, and that something should be clearly stated. You will be surprised how often organizations have bad mission statements or no clear mission at all. Some benefits of having a mission statement include: Continue reading What is Your Company’s Mission?

Does Your Business Have a Competitive Advantage?

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In one of the previous blogs, we discussed the importance of incorporating Corporate Social Responsibility (CSR) in your company and mentioned that it could be a possible competitive advantage. There can be different types of competitive advantages, but to put simply, it is a way that you can distinguish yourself from your competitors in a positive way that adds additional value to your product.

Ultimately, you want to give your customers a better product and your business more profit. If you don’t have a competitive advantage, then you cannot really stand out as a business. However, if you do have a competitive advantage, you should ask yourself if your competitive advantage is sustainable. Continue reading Does Your Business Have a Competitive Advantage?

The Importance of Company Culture

Is it time for a change in the company culture?

The environment of a company can be described as all of the elements that exist inside and outside the company that has a potential to affect the organization.

There are external and internal forces that influence the functioning of your company. Today, we’ll look at one of the internal factors that is often overlooked when thinking about an organization. In fact, in the 1980s researchers believed it was “the missing link.”

Culture

To put simply, organizational culture is just “the way things are around here.” The reason why it gets overlooked is because usually the culture is shaped inadvertently. The way that it is created is there is a pattern of shared basic assumptions that the group learned as it solved problems while trying to adapt to its environment as a whole. Eventually, it worked well enough to be considered valid and taught to new members entering your business. It could be taught through formal training programs, but usually it is shaped informally by telling stories, myths, rituals, and shared beliefs that show the employee “how things are done around here.”
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What is CSR?

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Corporate Social Responsibility, often known as CSR, is becoming more and more popular in the business world. For those that are unaware, CSR is about sustaining the ecosystem, being “green”, or just contributing to the benefit of society. However, it does not necessarily mean just an additional cost or a charitable deed. It can be a source of opportunity, innovation and importantly – a competitive advantage.

We live in a world that is connected with global communication. All information is available within a few clicks of a button. With this fact at hand it is obvious that news and information disseminates quickly and we become aware of world problems and facts faster than ever. Everyone is aware of pollution, poverty and world hunger. Continue reading What is CSR?

Apps you absolutely need for your business

Technology is men’s best friend. It facilitates so many aspects of daily life – why not use them to ease your work, too? Only good things will come out of it.

But the choices are endless, and you might feel overwhelmed as to what are the best apps to invest in. Well, don’t worry. Here’s a selection of a few that are really good and, best of all: they are all mostly free. Continue reading Apps you absolutely need for your business

10 easily avoidable mistakes when creating your online business

Starting an online business is tricky. People usually think that it is fairly easy to do so; after all, there are so many successful ones out there, right? But it’s actually as complicated and troublesome as opening any other kind of business.

The fact that is on the web should be daunting, not encouraging. According to Internet Live Stats, the official regulator of websites around the world (powered by WorldWideWebSize), there are almost a billion active websites in the world right this second – it will reach the billion mark, they estimate, before mid-2016. The mark had already been reached, by the way, in 2015, but a large number of electronic addresses were deactivated and therefore the number took a slight plunge.

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Is Belgium a welcoming country for female entrepreneurs?

There are innumerous prejudices involved in a woman’s world – granted, many of those are changing, albeit stubbornly slowly. In many countries it is not the general rule anymore that women stay at home or stop their careers to take care of children. Salary equality can already be seen in some companies, and industries are not dominated by one gender anymore.

One of the fields where woman started being more and more present in recent years is entrepreneurship. According to research conducted by Inc. magazine, 18% of American startups were founded by a woman, and there are around nine million women-owned companies in the United States (which, despite the big number, represents only 28,8% of all businesses in the North American country).

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Ten marketing mistakes you should avoid

Marketing is one of the most important parts of your business – it is, in the long run, what will determine whether you are successful or not. Mistakes are more frequent than not, though, especially among small businesses with equally small budgets. But not having a multibillion-dollar campaign does not mean that you are bound to commit major faults; it’s all in the way you administrate your strategy.

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